Allan Ung Inside the MRT train, Singapore. (Credit: ProjectManhattan, CC BY-SA 3.0) Introduction SMRT, Singapore's prominent public...

Allan Ung Fare gates at a Singapore train station (Photo: Vulcan Post) "You've got to start with the customer experience and work back...

Allan Ung “The future is digital. It’s not a question of if; it’s a question of when.” Marc Benioff Salesforce CEO Introduction In...

Allan Ung Introduction In today's fast-paced business landscape, understanding your customers' needs and creating compelling value...

Allan Ung "Design is not what is looks like or feels like. Design is how it works." Steve Jobs Introduction Design thinking is a...

by Allan Ung Steve Jobs once wisely stated, "You've got to start with the customer experience and work back toward the technology – not...