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Allan Ung
Mar 25, 20245 min read
Revolutionizing Public Transit: The Redesign of SMRT's Chimes for a Better Commuter Experience
Allan Ung Inside the MRT train, Singapore. (Credit: ProjectManhattan, CC BY-SA 3.0) Introduction SMRT, Singapore's prominent public...
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Allan Ung
Sep 14, 20213 min read
How to Craft Effective Customer Journey Maps for Business
by Allan Ung Steve Jobs once wisely stated, "You've got to start with the customer experience and work back toward the technology – not...
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