service design | oeconsulting

Mar 255 min read

Revolutionizing Public Transit: The Redesign of SMRT's Chimes for a Better Commuter Experience

Allan Ung Inside the MRT train, Singapore. (Credit: ProjectManhattan, CC BY-SA 3.0) Introduction SMRT, Singapore's prominent public...

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Mar 31, 20237 min read

Transforming Your Customer Service Strategy: How to Go From Good to Great

Allan Ung "When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” Dale Carnegie In...

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Feb 25, 20234 min read

Design Thinking: A Cyclical Approach to Innovation

Allan Ung "Design is not what is looks like or feels like. Design is how it works." Steve Jobs Introduction Design thinking is a...

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Sep 14, 20213 min read

How to Craft Effective Customer Journey Maps for Business

by Allan Ung Steve Jobs once wisely stated, "You've got to start with the customer experience and work back toward the technology – not...

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