DESIGN SPRINT
workshop
Rapid Innovation through Design Thinking
Description
A Design Sprint is a structured process that brings teams together to ideate, prototype, and test solutions to problems. It can last from half a day to five days, enabling rapid development and validation of ideas with real users, reducing the risk of launching new products or services.
The sprint event, based on the methodology developed at GV, combines business strategy, innovation, behavior science, and design thinking. It helps teams answer critical questions through design, prototyping, and testing with customers. This process allows teams to fast-forward into the future, seeing their finished product and customer reactions before committing to costly developments.
Our workshop provides an overview of the Design Sprint process, with practical exercises and group activities. Participants will learn how to implement this methodology effectively, driving innovation and problem-solving in their organizations. The methodology can be customized for workshops of varying durations, ensuring flexibility and adaptability for different needs.
Recommended Audience
This workshop is designed for professionals eager to enhance customer experiences, drive innovation, and foster collaborative creation. Whether you're looking to improve existing offerings, break down operational silos, or lead co-creative group sessions, this workshop provides a shared language and toolkit for all.
Methodology
The workshop adopts a hands-on, experiential learning approach, prioritizing practical application over theoretical concepts. Participants will dive into interactive activities, engage in group discussions, and acquire a comprehensive understanding of Design Sprint principles through real-world application.
Learning Objectives
Upon completion of this workshop, participants will be able to:
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Understand the principles and stages of a Design Sprint.
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Learn to facilitate and participate in a Design Sprint.
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Develop skills to ideate, prototype, and test solutions effectively.
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Foster a culture of collaboration and rapid innovation within teams
Workshop Outline
1. Introduction to Design Sprint
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Overview of the Design Sprint process.
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Importance and benefits of rapid innovation.
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Case studies and real-world examples.
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Group Activity: Identify a problem within your organization and discuss how a Design Sprint could solve it.
2. Understand
Phase description: Define the problem and gather insights to set clear goals for the sprint.
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Defining the problem and setting goals.
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Mapping out the challenge.
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Expert interviews and discussions.
3. Sketch
Phase description: Generate and sketch creative solutions to address the defined problem.
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Encouraging creative thinking.
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Individual and group sketching exercises.
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Group Activity: Sketch possible solutions for a previously identified problem and vote on the best sketches.
4. Decide
Phase description: Evaluate and select the most promising ideas to move forward with.
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Reviewing and selecting the best ideas.
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Structured decision-making process.
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Creating a storyboard for the prototype.
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Group Activity: Create a storyboard of the prototype.
5. Prototype
Phase description: Build a realistic prototype of the chosen solution to test its viability.
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Building a realistic prototype.
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Focus on key features and interactions.
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Hands-on prototyping session.
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Group Activity: Create a simple prototype of the chosen solution.
6. Test
Phase description: Conduct user tests to gather feedback and refine the prototype for final implementation.
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Conducting user tests with real customers.
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Gathering feedback and insights.
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Analyzing results and planning next steps.
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Group Activity: Test the prototype with peers and gather feedback.
Award of Certificate
Certificate of Attendance will be issued to participants who have attended at least 75% of the workshop
Duration
Half day (crash course) or 1 day