Training Presentation/PowerPoint:

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Jobs-To-Be-Done (JTBD) Framework

Description​

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In today's competitive market, success goes beyond having a great product—it's about solving real customer problems in a way that deeply resonates with their needs and priorities. The Jobs-to-be-Done (JTBD) framework is a powerful approach that shifts the focus from products and features to understanding the actual "jobs" that customers want to accomplish. Developed by innovation expert Clayton Christensen and refined by JTBD strategist Tony Ulwick, this framework empowers companies to build customer-centric solutions by focusing on what drives purchase decisions and long-term product loyalty.

This slide deck delivers an in-depth exploration of the JTBD framework, equipping you with tools and insights to unlock customer value. Learn how to identify and define core functional, emotional, and social jobs through the JTBD Needs Framework, Job Map, and Outcome-Driven Innovation (ODI). With these unique JTBD techniques, teams can design products that fit seamlessly into customers' lives, delivering measurable value and driving satisfaction.

To bring these concepts to life, the deck includes a step-by-step guide for filling out the JTBD Canvas, illustrated with a real-world example of a meal kit delivery service. See how to map the core job-to-be-done, consumption jobs, and related jobs, while pinpointing over-served and under-served customer needs. The JTBD Canvas example helps clarify how each section captures different dimensions of customer priorities, guiding your team to create products that customers will truly value.

Additionally, this deck covers best practices, common pitfalls, and practical case studies, making JTBD implementation clear and actionable across various business functions. Designed for business leaders, strategists, product managers, marketers, and innovation teams, this slide deck serves as a practical guide for transforming customer insights into strategic action.​

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Learning Objectives

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1. Gain a solid understanding of the Jobs-to-Be-Done framework and the five types of customer needs that influence decision-making.

2. Familiarize with each ODI step, from defining the customer and their job to identifying opportunities and formulating customer-aligned strategies.

3. Recognize best practices for JTBD implementation, avoid common pitfalls, and use strategies to drive successful, customer-centric innovation in your organization.

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Contents

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1. Introduction, Theories and Foundations

2. JTBD Growth Matrix

3. Process of Outcome-Driven Innovation (ODI)

4. Practical Applications and Case Studies

5. JTBD Tools and Techniques

6. Myths and Pitfalls of JTBD

7. Best Practices, Do's and Don'ts

8. Challenges and Strategies for Success

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You may also be interested in the following related documents (sold separately):

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1. Design Thinking Workshop Guide

2. Design Thinking Frameworks Reference Guide

3. Design Thinking: Ideation Techniques

4. Design Thinking: Warm-Up Games

5. Lean Start-up

6. Exponential Organizations (ExOs)

7. Customer Journey Mapping

8. Value Proposition Canvas

9. Jobs-To-Be-Done (JTBD) Framework

10. Business Model Canvas

11. Service Design

12. Digital Transformation: People, Organization & Change

13. Digital Transformation: Step-by-step Implementation Guide

14. Digital Customer Service

15. Change Management

16. Objectives and Key Results (OKRs)

17. Strategic Planning: Eight Steps to Implementation

18. Hoshin Kanri

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